01 The operating model
Connect. Activate. Steer.
Three things happen in every Sherbet programme, whatever the priority.
Connect the organisation behind the priority.
Sherbet maps the network around the business it serves, so each priority can be aimed at the people who can move it.
Not every programme uses every level. The structure is built to match the organisation it serves, and only the levels that mean something to that business are used.
In practice
- Enrolment and eligibility, by your programme team or by local managers
- Organisational data supplied as an import or, where agreed, a feed
- Audiences defined from that structure
- Role and permission-based access
Turn the priority into something people act on.
Campaigns, communications, recognition and reward are the mechanisms. What people actually join is the programme, and most of what makes that work happens before anyone logs in.
We help create the programme, not just run the software.
We work on the idea, the name and the identity, then help bring the client’s campaigns to life through the year, with ideas, design and ready-made templates that make execution easy. The aim is a programme people recognise, understand and want to be part of.
What that includes
- Programme concept and name
- Identity and creative direction
- Programme communications framework
- Targeted activity, recognition and reward mechanics
- Ongoing programme management and support
See the response. Steer what happens next.
See the response across the whole network, compare where activity is working and where more focus is needed, then adjust what you do next.
Market → Region → Retailer → Role or team → Individual
What reporting shows depends on the programme. How far it goes is set by how the programme is built, what data reaches it and who is entitled to see what. Programme and campaign performance is visible in real time, while the activity is running.
What you can see and do
- Participation and activity across the audience
- Performance against target
- Where attention is needed next
- Re-target, re-focus or redirect while activity is live
Forward · illustrative programme view · demonstration data
02 The loop
Every campaign makes the next move smarter.
See how the network responds, learn where activity is working and where more focus is needed, then use that insight to make the next move more effective.
Connect, Activate and Steer run continuously. The programme team sets a priority, the right part of the network acts on it, and what comes back shapes where they focus next.
03 Running a programme
Getting started is simple.
We fit around your network, your priorities and the data you already have.
We start with the structure you already use, from markets and regions to retailers, teams and people.
Share the performance measures that matter. We’ll agree the simplest way to bring them into the programme.
Everyone sees what’s relevant to them, with the right access for their role.
Sherbet takes care of the programme setup, operation and ongoing support.
Three parts, separated so you can see what you are paying for.
A recurring fee, set by the size of the audience and what the programme includes.
Yours to set, based on the behaviours and outcomes you want to reward. It can scale up or down with your programme activity.
Creative, communications and the calendar of activity, agreed at the outset for the period ahead.
We price a programme once we understand the network, the priority and the scope. Supplier funding, where it applies, can carry part of the activity.
04 Next step
Start with one priority.
Tell us what you want to change. We’ll identify who needs to act and show you how Sherbet can turn that priority into measurable activity.