Three brands, every department.
Renault, Dacia and Alpine, across sales, service, parts and the workshop, with campaigns and priorities that change through the year.
01 The estate
Your best site already knows how to do it.
The gap between your strongest sites and the rest can be one of the biggest opportunities in the business. Closing it takes people, not just reporting.
Your reporting already tells you where the gap is. Sherbet is how you act on it.
- Priority
- Used cars
- Sites in the estate
- 24
- Sites needing attention
- 6
- Audience for this priority
- 34 people
One site, three priorities
Site 14 · demonstration data
Used cars
Ahead of the estate
Aftersales
Around the average
Customer experience
Needs attention
Illustrative. Demonstration data.
Different priority. Different audience. Same network.
You can already see the spread. What is harder is reaching the people at the sites who can change it.
02 Targeting
Not every priority needs to go everywhere.
Aim a priority at the regions, sites, departments and people who can actually move it. Everyone else carries on with theirs.
Then see the response site by site and adjust while the activity is still live.
03 Applications
Six priorities Sherbet can help move.
Same programme, different objective.
01
Sales performance
The behaviour behind the number.
Focus effort on the commercial priorities that matter, while the result can still change.
02
Used cars
Your stock. Your margin. Your priorities.
Appraisal quality, turnaround, sourcing and days in stock can all become targeted activity for the relevant teams.
03
Aftersales
Workshop, service and parts.
Focus activity around utilisation, retention, upsell and other aftersales priorities by site and role.
04
Customer experience
Focus attention where the experience needs it.
Reviews, handover, follow-up and other customer-facing priorities can be targeted to the appropriate sites and teams.
05
EV & new propositions
New propositions need new behaviours.
Mobilise the people whose job needs to change, at the sites where the proposition is being introduced.
06
Supplier-funded
Put partner investment to work across your network.
Suppliers can fund targeted activity inside the group’s own programme, aimed at the same people.
04 Your programme
It should look like your network, not like our software.
From the programme name and identity to the campaigns and communications, we create it with you. Then we keep it moving with you.
Name & identity
The programme carries your group’s name, identity and tone, not ours.
Campaign creative
New campaigns and communications through the year, built around your priorities.
Group and local
The group sets the priorities. Site and department managers keep their own teams current.
Group and local, in practice
Tier 1
Group programme team
Tier 2
Site and department managers
Tier 3
Sales, service, parts, technicians
Next Move · illustrative dealer-group programme · demonstration data
05 Track record
Built for automotive retail networks.
Sherbet builds and runs programmes across automotive retail. The same programme mechanics proven across manufacturer networks can operate across an estate you own.
One programme, scaling with the network.
Local managers enrol and maintain their own teams as new sites come on, so the programme grows without the centre doing it site by site.
A supplier-funded campaign, inside an existing programme.
Partner funding aimed at the same people, co-branded and run through a programme that was already there. Nothing separate had to be stood up.
Manufacturer programmes. The mechanics are the same across an estate you own.
06 Next step
Start with one priority.
Tell us what you want to change. We’ll identify who needs to act and show you how Sherbet can turn that priority into measurable activity.