Mike Parrott
Managing Director, Sherbet
Leads Sherbet’s platform, product and delivery, bringing together the technology and team behind programmes across automotive networks.
LinkedIn ↗, opens in a new tab01 What we do
End-to-end, by Sherbet.
The Sherbet team brings together the strategy, creative, technology and delivery needed to build, run and evolve each programme.
Programme strategy
What to change, who to engage and how to measure it.
Creative
Ideas, identity and campaign design.
Technology
Sherbet’s platform, built and managed by our team.
Delivery
Campaigns, enrolment, support and reporting.
02 The team
The people behind Sherbet.
The people who design a Sherbet programme are the people who operate it.
Simon Hambley
CEO, Strata Group
Senior agency leader with extensive experience delivering events, experiential and activation programmes for global brands.
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Kim Frazer-Hogg
Programme Operations Lead
Leads programme operations and delivery, with more than ten years running incentive and engagement programmes across automotive, telecoms and pharmaceutical sectors.
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Hannah Banfield
Head of Technology Solutions
Builds and runs client campaigns on the platform, and works directly with the development team to refine the tools behind them.
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Phil O’Brien
Commercial
Enterprise software, digital product and global technology strategy, now applied to automotive network performance.
LinkedIn ↗, opens in a new tabSherbet is a Strata Group company.
03 Next step
Start with one priority.
Tell us what you want to change. We’ll identify who needs to act and show you how Sherbet can turn that priority into measurable activity.